How we make money
We say exactly how, on every page.
If a site explains insurance, you deserve to know one thing up front: how does it get paid? Here's the whole thing. Short version — we're not a licensed agent, we don't sell or bind policies, and the people who explain and compare coverage don't answer to the people who handle any revenue.
The one rule underneath all of it
What we earn never changes how we explain a coverage type, which options we include, or how we rank them. Our comparisons come straight from a published standard, applied the same way to every option. Where we earn from a referral or an ad, we say so — right there on the page. The whole model is built to be checked, not hidden.
Insurance education & comparison
ClearValue Insurance
Revenue model: disclosed advertising & referral arrangements
We may earn through advertising and referral arrangements with third parties — for example, when a reader chooses to move from a comparison to a partner who is a licensed agent or carrier. Two concrete forms of it: an advertiser pays to run a marked ad unit, or a referral partner pays a fee when you click through and take an action on their site (a lead referral). Either way, we’re paid for the referral or the ad — never for selling you a policy, because we don’t sell policies. Any such arrangement is disclosed on the page where it applies, consistent with the FTC’s endorsement rules. We are not a party to any policy; coverage, eligibility, and pricing are set solely by the insurer.
What a partner pays does not decide which option we show first, how we explain a coverage, or where it lands in a comparison. If the option that fits you better pays us less, it still wins the recommendation. A paid link never costs you anything extra, and not every link is paid.
The wall, restated
The people who explain coverage never see the money.
Editorial compensation is never tied to a partner's ranking or to whether a reader acts. Advertisers and referral partners do not preview our comparisons, buy placement, or decide what we cover. If a commercial relationship ever conflicted with the standard, the standard wins.
How we compare